Who We Are

Our consultancy is led by founder Fiorella Ballabio, who brings over 15 years of global experience in strategic planning, event management, and cultivating relationships with top-tier collectors and cultural leaders. During her long tenure at Sotheby’s, Fiorella built a strong foundation in the art world, developing expertise and forming lasting relationships that have shaped her career.

Today, Fiorella and her team lead high-profile projects with prestigious clients such as Dimorestudio, Frieze, and World Monuments Fund, where they define cultural strategies, manages key collaborations, and helps expand global reach. Her extensive network further strengthens her role as a trusted and influential figure across the art, culture, and luxury sectors.

Fiorella also serves on museum steering committees, including The National Gallery, London, expanding her cultural connections and reinforcing her influence in the art world.

We thrive on partnering with clients who are open to new ideas and value cultural collaborations. Whether working with luxury brands, museums, cultural organisations, or foundations, we tailor our approach to meet each client’s needs, challenges, and goals. We understand that a brand’s DNA is the cornerstone of exceptional programming.